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SOCIAL MEDIA MARKETING

 

5 ways to use social media to break company silos

February 20, 2013 - 12:46 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Jeffrey L. Cohen writes on the Social Media B2B blog that many b2b companies approach social media the same way they approach other parts of their business—with silos, a system that reduces efficiency and causes confusion both inside and outside the company. Here, Cohen offers up ways to use social media to break down the silos within your company.

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