Austin, Texas—Social analytics software company Bazaarvoice announced it has completed its integration of Longboard Media, into its Bazaarvoice Media business unit.

Longboard Media's services, acquired in November, expand Bazaarvoice Media's offerings in ad management for the retail industry, the company said in a statement.

Bazaarvoice also announced the creation of Bazaarvoice Media Labs, a research and development group focused on translating audience reach information, social content and market data into new products and services for advertisers.

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