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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

SlideShare boosts analytics with Send Tracker

February 13, 2013 - 12:16 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Francisco—SlideShare, the presentation sharing site owned by LinkedIn Corp., has added a feature called Send Tracker that allows marketers to better monitor presentation views and engagement.

    Send Tracker enables SlideShare Pro account holders to send email links to SlideShare content to recipients and receive alerts about when the email was opened, click-throughs to the presentation itself and analytics about time spent viewing in real time.

    Send Tracker also records the content that was viewed, including specific slides, to indicate which elements are most effective, LinkedIn said on its website.

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