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GlaxoSmithKline in talks for possible media review

February 8, 2013 - 11:46 am EDT
   
 
   
 
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  • New York—Pharmaceutical company GlaxoSmithKline is in talks with media agencies about a possible review of its estimated $1.6 billion global media account, according to Advertising Age, a sibling publication of BtoB.

    The media account is now handled by multiple agencies globally. According to sources familiar with the situation, GlaxoSmithKline is conferring with agencies before opening a formal review.

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