• Connect With Us
EVENT SOLUTIONS B2B AGENCIES WHITEPAPERS WEBCASTS EVENTS NEWSLETTERS JOB BOARD ONLINE DIRECTORY
 
 
FEATURES
Top 50 Advertisers
Media Power 50 - 2013
Who's Who in B-to-B 2012
BtoB's Best
Top Agencies 2013
Social Media Award Winners 2013
Top Digital Marketers
BtoB Intelligence Center
BtoBlog: B2B Marketing Blog
 
GUIDES
Lead Generation Guide 2012
Marketers Resource Guide
Interactive Marketing Guide
Email Marketer Insight Guide
 
RESOURCES
BtoB Awards
Blog Roundup
BtoB Webcasts
Whitepapers
Events
Digital Edge LIVE
Digital Edge Virtual Show
EMail Newsletters
Job Board
Online Directory
Purchase BtoB PDFs
Research Archive
Video Archive
BtoB Marketing News Widget
 
MEDIA BUSINESS
Media Business Magazine
 
ABOUT US
Contact Us
Media Kit
Subscribe
 
  
 

SOCIAL MEDIA MARKETING

 

Facebook launches programmatic ad buying, ROI system

January 24, 2013 - 12:01 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • The power of many
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Menlo Park, Calif.—Facebook Inc. has introduced an ad measurement and optimization system that combines programmatic ad buying with ROI measurement.

    The system includes Facebook “optimized CPM” service, which automatically serves ads based on predetermined goals. Beta tests of this service showed that conversion costs were reduced an average of 40% compared with cost-per-click ads, Facebook said in a statement.

    The measurement component of the service tracks actions taken as a result of exposure to Facebook ads or sponsored stories, such as registrations or shopping cart behaviors, to better understand ad ROI.

    E-mail Story     Print Story    







     

    SITE MAP   |   MEDIA KIT   |   BtoB EDITORIAL CALENDAR (PDF)   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   WHITEPAPERS   |   Crain Publications

    BtoBonline.com Privacy Policy. Copyright 2013, Crain Communications Inc.
    Information  |  For advertising information contact Robert Felsenthal.