Penton names Spellman senior VP-marketing
New York—Penton Media has named Kate Spellman senior VP-marketing. She will report to Penton CEO David Kieselstein and serve as a member of its executive committee.
Spellman will be responsible for establishing new strategic partnerships to market to small and midsize businesses; creating a new marketing capabilities group to provide advanced analytics, marketing automation, digital solutions and e-learning support; and directing Penton's overall corporate marketing communications efforts, according to the company.
Spellman, who will be based in the company's New York headquarters, was most recently the president of United Business Media's UBM Studios.