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ComScore launches Media Metrix Multi-Platform

November 30, 2012 - 12:46 pm EDT
   
 
   
 
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    Social networks are increasingly used to access and share any information on virtually every organization, brand, and product.

    This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. LEARN MORE

    Reston, Va.—ComScore has released the U.S. beta version of Media Metrix Multi-Platform, the latest iteration of its digital audience measurement and media planning tool.

    Building on Media Metrix, Mobile Metrix and Video Metrix from comScore's Audience Analytics suite, the product offers unduplicated accounting of audience size and demographics generated from media platforms such as websites, apps and video content accessed from multiple devices.

    Media Metrix Multi-Platform is expected to remain in beta for the next several months as the product undergoes a data review and validation with comScore clients.







     

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