Washington, D.C.—The U.S. Postal Service plans to offer six direct-mail promotions in 2013 that will provide discounts and other incentives to commercial mailers that integrate mail with mobile, near-field communications and other emerging technologies.
Subject to approval, the promotions will include a 2% postage discount to mailers that use mobile barcodes to prompt users to go online for a coupon or that help initiate a phone call on a mobile device; 2 cents off each scanned business reply mail and courtesy reply mail enclosures in first-class mailings; and a 2% postage discount on mail pieces that include near-field communications or augmented reality technology linking to mobile devices.
Other incentives are available with the use of printed envelop promotions and the mailing of product samples. For registration and promotion dates, as well as eligibility details, refer to the USPS promotions calendar.