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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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B2B ADVERTISING

 

Nuance Communications debuts ad campaign

November 16, 2012 - 10:31 am EDT
   
 
   
 
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    		•

    Boston—Nuance Communications has rolled out a direct response TV campaign for its Dragon voice-recognition software. The spots feature real Nuance customers and are running on the History Channel and Hallmark Channel. Forge Worldwide, Boston, created the campaign. The campaign budget was undisclosed.

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