Cut to the Chase Online: Accenture

Agency: TBWA, New York

It must have been the banner's shimmering blue water that caught our eye. Then we took the plunge by clicking the banner's “Learn More” button. On the landing page we learned how Accenture helped Marriott reach $7 billion in online sales by making it easier for the hotel chain's customers to book online. Copy on the landing page explains Accenture's role in Marriott's implementation of a new platform that supports nine websites in seven languages. We like the case history because “they say” advertising always carries more weight with an audience than “we say” advertising. Visitors seeking more proof of the benefits of the consultancy's services can download a PDF on the Accenture-Marriott partnership from the landing page.

Rating: 3 stars