New Campaigns: SAP, CDW, Forbes, Adobe Systems

SAP

“Run Better”

Agency: Ogilvy & Mather, New York Target audience: C-level executives and IT decision-makers Campaign objective: Promote SAP database product HANA and show how the technology is transformative for businesses Media: Print (Der Spiegel, The Economist, The Wall Street Journal), online Budget: Undisclosed

CDW

“Client Golf”

Agency: Ogilvy & Mather, Chicago Target audience: Business executives and IT decision-makers Campaign objective: Using golf analogies, show how CDW solutions such as enterprise mobility, cloud collaboration and virtualization can help solve day-to-day business problems Media: TV (CNBC's “Squawk Box,” ESPN's “Monday Night Football), online Budget: Undisclosed

Campaign: “Change the World” Media: Print, online, events Agency: gyro New York Target audience: Business executives

Campaign: “Adobe & Marketing” Media: Print, online Agency: Goodby, Silverstein & Partners, San Francisco Target audience: IT users