Media Business going all digital
BtoB and BtoB's Media Business
Chances are you are just as likely to click on a story from one of our email newsletters as you are to pick up a printed copy of this magazine. In fact, you're as likely to be reading this column on our website as in our print edition. So next year, as the media world continues to become a digital world, Media Business will complete its transition to an all-digital brand.
We will continue to publish the valuable, high-level news, insight and analysis that you've come to expect from the only content provider exclusively dedicated to covering b-to-b media. The only difference is it will be delivered to you through email newsletters, webinars and on our website.
Why change? Like many others—yes, even Newsweek—we realize that readers are just as happy reading our stories online, especially with the explosion of smartphones and tablets. We have more than twice the circulation for our Media Business e-newsletters (about 13,000) as we do for the print magazine (5,000), and we see more than 20,000 page views on the Media Business website each month.
How do you make sure you continue to receive all our news and analysis? You will want to be registered for our Media Business Newsletter, which will carry all our stories on a bi-weekly basis starting next year. We will continue to cover breaking business media news in our BtoB Daily News Alert. To register for the Media Business Newsletter, as well as the BtoB Daily News Alert, go to www.btobonline.com/mbregister.
Looking forward to seeing you in 2013!
Bob Felsenthal can be reached at firstname.lastname@example.org.