Advanstar reappoints MeritDirect as list manager
White Plains, N.Y.—Advanstar Communications has reappointed MeritDirect as its exclusive list manager.
Advanstar's portfolio consists of more than 143 events; 54 publications and directories; and 253 electronic products and websites, as well as educational and direct marketing products and services.
Advanstar targets corporate executives, middle managers, engineers, professionals in R&D and healthcare, and other decision-makers in such industries as automotive, licensing, pharmaceutical and veterinary. Trade publications in the Advanstar portfolio include License, Medical Economics and Motor Age.