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SOCIAL MEDIA MARKETING

 

Bing teams with Klout to enhance social search

October 1, 2012 - 12:16 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Redmond, Wash.—Microsoft Corp.'s Bing search engine has formed a partnership with social analytics company Klout Inc. to highlight the social influence of contacts found through search queries on both platforms.

    According to the Bing blog, Klout social influencer data, scores and topics these influencers specialize in will appear in Bing's People Who Know sidebar.

    In return, Bing will provide Klout with additional data to augment its own search function, including how often a person shows up in Bing's sidebar.

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