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B2B SEARCH MARKETING

 

Conductor upgrades Searchlight SEO solution

September 24, 2012 - 12:01 pm EDT
   
 
   
 
OTHER SEARCH MARKETING STORIES
  • Mobile, tablets drive U.S. paid search spending
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  • Global paid search spending growth strong in Q1
  • Google follows Amazon into b-to-b e-commerce space
  • Google search share hits 67%, as Bing also gains
  • New York—Search engine optimization technology company Conductor Inc. has released a new version of its SEO platform that includes upgraded data analytics capabilities, reporting and business intelligence tools.

    Among the new features in Conductor Searchlight are real-time reporting on the performance of SEO programs; predictive SEO tools to build models for potential click-through performance; and goal management based on key performance indicators, according to the company.

    Conductor Searchlight now also offers paid-search data, analyzing pay-per-click campaigns by users' own companies as well as the paid-search programs of competitors, Conductor said.







     

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