Indianapolis—Integrated marketing software company Aprimo Inc. has released a sales-support solution, integrated with Salesforce.com, that uses customer interaction data to improve cross- and up-sell programs in real time.
Aprimo's Service to Sales app, available on Salesforce.com's AppExchange of business applications, uses customer data from call centers and points-of-sale to hone targeted offers quickly after a purchase or conversion, according to the company.
Aprimo's solution includes an offer repository, a business rules engine, a contact history database and predictive analytics to improve offer targeting over time.
