BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
B-to-B TWITTER SURVEY BREAKDOWN
With in-depth insight into how marketers are using Twitter, this report contains:
387 Survey Responses
6 Case Studies
Measuring the Tangible and Intangible Value of Face-to-Face Events
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BtoB and Global Experience Specialists (GES) conducted an extensive survey in May and June 2012 of b2b marketers and other executives about their views on live event metrics and ROI. This whitepaper presents those findings, as well as considerations for the future.