What: CMO Where: Xerox Corp., Norwalk, Conn. Why: Carone, who has served as CMO for four years, is responsible for global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns and Xerox.com. She oversees the “Ready for Real Business” campaign, which rolled out in October 2010 and shows how Xerox helps its customers focus on their core business issues.