What: Managing partner-group b2b Where: Eric Mower & Associates, Syracuse, N.Y. Why: Steenstra co-leads Mower's b2b practice, which saw revenue increase 20% last year. The agency won such new accounts as AMWINS, Gaylord, Key Bank, Parascript, Park Sterling Bank, Polaris, Schick Technologies, Sun Chemical, Red Hat and Vendormate. It developed campaigns such as “Promises” for GE Energy; “Paper Because” for Domtar; and “Lenox Unplugged” for Newell Rubbermaid Tool Group.