What: CMO Where: Siemens Corp., New York Why: Haas, who has served as CMO for 10 years, is responsible for all corporate marketing and brand advertising at Siemens. He oversees the “Siemens Answers” campaign, which debuted in 2008 and shows how the company is providing infrastructure solutions in healthcare, industry and energy. He has also spearheaded Siemen’s push into social media, custom content and custom events over the past year.

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