What: Senior VP-corporate marketing Where: FedEx Corp., Memphis, Tenn. Why: Tucker has been at FedEx for 34 years and leads all global marketing, including branding, advertising, sponsorships, events and marketing communications. This year, she continues to oversee FedEx’s “We Understand” campaign, which debuted two years ago. She also leads the company’s sponsorship of the PGA Tour and the FedEx Cup, as well as sports marketing partnerships with NASCAR and the NFL.