Yuchun Lee, VP-general manager, IBM Enterprise Marketing Management Group
Story posted: July 16, 2012 - 6:01 am EDT
What: VP-general manager Where: IBM Enterprise Marketing Management Group, Waltham, Mass. Why: Lee heads up the IBM group comprising the combined Coremetrics and Unica acquisitions. Last year, the division released a Web analytics and digital marketing suite that integrates technology from the two acquisitions.
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