What: President-data and media services Where: MeritDirect, White Plains, N.Y. Why: MeritDirect, an adviser to b2b and consumer mailers and list owners, continues to expand its marketing capabilities under Sanchez’s leadership. The company has joined Penton Media to offer the Email & Lead Advantage Program, which bundles email campaigns and actionable leads gleaned from Penton email lists, and is a prototype for similar programs with other b2b media companies.