BtoB VIDEO ARCHIVE
VIDEO: Tom Hass, CMO, Siemens Corp. at the BMA 2012
caught up with Tom Hass at the BMA 2012. He told us what delivered the biggest value during the show and its sessions.
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Randall Rothenberg, President-CEO, Interactive Advertising Bureau
Pam Didner, Global Integrated Marketing Manager, Intel Corp.
George Stenitzer, VP-communications, Tellabs
John Kennedy, VP-corporate marketing, IBM
Tom Haas, CMO, Siemens
Kathy Button Bell, VP-CMO, Emerson Electric Co.
Catherine Derkosh, marketing communications director at Siemens Industry, on gamification