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B2B EMAIL MARKETING

 

Responsys names Della Penna senior VP-emerging channels

May 30, 2012 - 11:16 am EDT
   
 
   
 
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    RELATED RESEARCH
       
    Email marketing is considered the workhorse of b-to-b marketing. Social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional messages, and lead generation, despite being virtually a legacy channel.

    But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This report takes a hard look at these questions along with the key performance metrics, budgets, and industry trends. LEARN MORE

    San Bruno, Calif.—Email marketing company Responsys has appointed Michael Della Penna to the newly created role of senior VP-emerging channels. He was previously CEO at Suite Dialog, a social CRM company.

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