I've had too many recent conversations with colleagues in their 40s and 50s who have suddenly found themselves unemployed and unprepared. Many thought their companies would always look out for them, but corporate fealty died out two recessions ago. Today, the onus is on each of us to promote ourselves. In the words of my Profitecture colleague Paul Doyle, who you know and what you know are no longer enough. You need to decide who knows you and what you are known for.
Building your online profile doesn't have to require significant time or effort. Consistency is more important than volume. Search engines and social networks are wired to reward people who constantly share expertise about very specific topics. Spend 15 to 30 minutes a day on the following tasks and you will see results.
Make LinkedIn a daily habit. When was the last time you scrutinized your LinkedIn profile? It should be up-to-date, well-written and tagged with all the right keywords. Once your profile is complete, make it a point to answer two questions in LinkedIn Groups or Answers every day. Contact current and past colleagues and ask them to write recommendations for you, then return the favor. Send a connection request to any current or past contact who might have value to you.
What works for you? Come to BtoBOnline and add your own branding tips.