Four A's, ANA urge marketers to develop piracy best practices

New York—The American Association of Advertising Agencies and the Association of National Advertisers jointly released a statement encouraging marketers to take affirmative steps to address the problems of online piracy and counterfeiting. The Statement of Best Practices was released Thursday at the International Anti-counterfeiting Conference in Washington, D.C., and is supported by the Interactive Advertising Bureau.

The statement urges marketers to develop best practices to reduce online piracy, such as including language in media contracts to prevent their ads from appearing on “rogue” websites that infringe on intellectual property rights.