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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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B2B ADVERTISING

 

5 tips for working with your online agency

April 9, 2012 - 6:01 am EDT
   
 
   
 
OTHER B2B ADVERTISING STORIES
  • LongTail Video announces mobile advertising for JW Player
  • Worldwide ad spending to reach $517B this year
  • Global mobile ad revenue to grow 80% this year
  • Magna Global forecasts 3% ad growth this year
  • Study: Marketers question online advertising effectiveness
    		•

  • Define your business objectives upfront, and build metrics into campaigns to measure success.

  • Don't be afraid to try new things, such as innovative social media efforts.

  • Work with your IT department to make use of new technologies, and let your agency know what the relationship is between marketing and IT.

  • Test digital content for usability before it's published, whether it's running in newsletters, on your website or in social media campaigns.

  • Make sure your website is mobile-enabled, and work with your agency to brainstorm ideas for new mobile apps.

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