New York—Thomas Industrial Network introduced an email marketing service to help industrial marketers reach their target audiences. The service includes strategy, design, content creation, tracking, reporting and analytics.
Thomas developed the service after its “Industrial Purchasing Barometer” survey indicated that 52.2% of industrial product buyers visit suppliers' websites in response to email promotions. The email marketing service is part of Thomas Industrial Network's Digital Media Solutions, which also offer social media and search engine optimization programs.
“Industrial companies who have a large database of customers and prospects often lack the time and resources to stay in touch with all of them. Our new service provides an easy and effective strategy for remaining in front of them,” said Phil Paranicas, director-digital media at Thomas Industrial Network, in a statement.