Social intelligence adds value throughout the stage gate process

Social data is becoming increasingly important in the new product-development processes at many companies, according to Paul Dunay's Social Media Darwinisn blog. In particular, he says, manufacturers are tapping into social conversations as they explore new-product ideas to learn what customers are interested in and talking about. Of course when a launch is imminent, social channels are a key factor in setting media and advertising strategies, but Dunay says social can do more, providing “a unifying thread of information that supports decision-making at every stage of product development.”

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