BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.

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B-to-B TWITTER SURVEY BREAKDOWN
With in-depth insight into how marketers are using Twitter, this report contains:
  • 41 Pages
  • 387 Survey Responses
  • 21 Charts
  • 6 Case Studies
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2012 Marketing Outlook: Marketing Priorities and Plans


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Despite being beset by continued economic woes and global turmoil, 40.8% of b2b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey. The survey also found that marketers overall are shifting spending into lower-cost online and social media programs.