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Media Power 50: Out of Home

May 2, 2011 - 6:01 am EDT
   
 
   
 
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  • CAPTIVATE NETWORK

    Phone: (888) 383-3737

    URL: www.captivate.com

    Traffic: 5.0 million professionals+++++

    Ad revenue: N/A

    Ad rate: $11.95 CPM

    Comment: Gannett Co.'s Captivate Network grabs the attention of elevator riders in almost 1,000 buildings, with news, business, sports, entertainment and weather content. B2b advertisers are going along for the ride.

    BILLBOARDS AT O'HARE INTERNATIONAL AIRPORT

    Phone: (610) 395-8002

    URL: www.clearchannelairports.com

    Traffic: More than 67 million passengers annually

    Ad revenue: N/A Ad rate: N/A

    Comment: Accenture, Microsoft and SAP are among the b2b marketers posting ad messages in the walkways of O'Hare, which has long been a key hub for business travelers from all over the world.

    WALL STREET JOURNAL OFFICE NETWORK

    Phone: (646) 805-7953

    URL: www.wsjoffice.com

    Traffic: Viewed by more than 1 million business executives and professionals daily++++++

    Ad revenue: $10 million to $20 million

    Ad rate: $16 CPM (national); higher for selected markets and buildings

    Comment: The Wall Street Journal Office Network puts Dow Jones content in the lobbies of 780 office buildings in North America and has attracted b2b advertisers such as IBM and Research in Motion's BlackBerry.

    Media Power 50: 2011
    Wall Street Journal Google Bloomberg Businessweek NFL CNN
    Financial Times Forbes Squawk Box Billboards at O'Hare LinkedIn
             
    Media Power 50: Categories
    General News Business News Technlology Brands Online Social Media
    TV& Radio Out of Home Vertical    
             

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