CNN/CNN.COM

Phone: (404) 827-1500

URL: www.cnn.com

Traffic: 46 million UMV^

Ad revenue: N/A

Ad rate: N/A

Comment: One of the top three sites visited by C-level executives, CNN.com attracts such b2b advertisers as American Airlines and ExxonMobil. Many observers believe news sites such as CNN.com will be more relevant than ever on mobile devices.

MSNBC.COM

Phone: (425) 705-3392

URL: www.msnbc.com

Traffic: 40 million UMV†

Ad revenue: N/A

Ad rate: N/A

Comment: Beyond its home page, msnbc features an array of NBC TV content, including “The Nightly News” (which has been sponsored by Goldman Sachs) and “Meet the Press” (which has been sponsored by Boeing).

THE NEW YORK TIMES/ NYTIMES.COM

Phone: (212) 556-5244

URL: www.nytimes.com

Circulation: 876,000 weekdays; 1.35 million Sundays***

Traffic: 38.1 million UMV†††††

Ad revenue (print): N/A

Ad revenue (online): N/A

Ad rate (print): Varies by category

Ad rate (online): Varies by category/placement

Comment: One of the few general newspapers bold enough to try a broad paid-content strategy, The New York Times garnered more than 100,000 paid users in the early days of its online pay wall model. MITSloan Executive Education and Vanguard are among the advertisers on nytimes.com.

USA TODAY/ USATODAY.COM

Phone: (703) 854-6365

URL: www.usatoday.com

Circulation: 1.8 million***

Traffic: 21.3 million UMV†††††

Ad revenue (print): N/A

Ad revenue (online): N/A

Ad rate (print): $199,000 (Mon.-Thurs.); $242,600 (Fri.) for 1 page 4/C (national)

Ad rate (online): N/A

Comment: As salespeople return to the road, USA Today's print circulation has risen slightly, to 1.83 million. Its website attracts advertisers—such as Verizon—that are looking to reach a small-business audience.