Phone: (415) 694-5000
URL: www.allbusiness.com
Traffic: 6 million UMV†††
Ad revenue: N/A
Ad rate: N/A
Comment: As a resource offering small-business advice through blogs, white papers and other media, AllBusiness.com attracts a strong cross section of executives. Advertisers include American Express OPEN.
Phone: (212) 597-5945
URL: www.barrons.com
Circulation: 304,807^^^^
Traffic: 2.5 million UMV†††
Ad revenue (print): $54.7 million++++
Ad revenue (online): N/A
Ad rate (print): $36,454 for 1 page 4/C
Ad rate (online): N/A
Comment: Barron's, which draws a loyal, affluent audience of executives, saw ad pages increase 14.3% in 2010, according to PIB. Its advertising roster is a who's who of financial industry marketers, such as Morgan Stanley and Wells Fargo.
Phone: (212) 318-2000
URL: www.bloomberg.com
Traffic: More than 26 million UMV^^^
Ad revenue: N/A
Ad rate: $30 to $120 CPM
Comment: More than 2,000 journalists in 75 countries supply content to this website, which delivers comprehensive business news to an affluent audience that attracts advertisers such as Pimco (Pacific Investment Management Co.).
Phone: (212) 318-2000
URL: www.businessweek.com
Circulation: 923,457***
Traffic: 9.4 million UMV†††††
Ad revenue (print): $173 million*
Ad revenue (online): N/A
Ad rate (print): $139,500 for 1 page 4/C
Ad rate (online): $18 to $231 CPM
Comment: With a revamped design (and access to more than 2,000 Bloomberg journalists around the globe), Bloomberg Businessweek saw its ad pages surge 49% in the first quarter of this year.
Phone: (415) 344-2000
URL: www.bnet.com
Traffic: 4.97 million†††††
Ad revenue: N/A
Ad rate: N/A
Comment: Part of the CBS Interactive Business Network, BNET provides newsletters, white papers and other media aimed at helping business people do their jobs more effectively. The site's advertisers include Ameriprise Financial and Monster.com.
Phone: (212) 541-0500
URL: www.economist.com
Circulation: 833,667***
Traffic: 5,054,590 average UMV†††
Ad revenue (print): $126.8 million*
Ad revenue (online): N/A
Ad rate (print): $65,100 for 1 page 4/C
Ad rate (online): $60 CPM
Comment: The Economist attracts affluent readers and top b2b advertisers, such as IBM. The in-depth content is so highly regarded that The Onion, a satirical newspaper, joked The Economist was taking a month off so its readers could “catch up.”
Phone: (800) 864-6864
URL: www.entrepreneur.com
Circulation: 607,700***
Traffic: 6 million UMV^^
Ad revenue (print): $80.5 million*
Ad revenue (online): N/A
Ad rate (print): $83,480 for 1 page 4/C
Ad rate (online): $40 CPM
Comment: Entrepreneur attracts an engaged small-business audience. The magazine's ad pages increased 10.0% last year, according to PIB.
Phone: (212) 641-6550
URL: www.ft.com
Circulation: 378,707***
Traffic: More than 3.4 million registered users
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): $210,025 weekdays (global); $43,865 (Americas only) for 1 page 4/C
Ad rate (online): N/A
Comment: The Financial Times offers global coverage that attracts b2b marketers looking for an international business audience. FT.com pioneered the metered pay wall.
Phone: (212) 620-2200
URL: www.forbes.com
Circulation: 924,330***
Traffic: 18 million UMV†††
Ad revenue (print): $252.9 million*
Ad revenue (online): N/A
Ad rate (print): $129,270 for 1 page 4/C
Ad rate (online): $136 CPM
Comment: Forbes has been a pioneer on the Web, creating one of the first aggregation plays in the business sector. The brand is pushing the envelope again with AdVoices, a program in which marketers such as Microsoft pay to blog.
Phone: (212) 522-4800
URL: www.cnnmoney.com
Circulation: 857,337***
Traffic: 26.6 million UMV†††
Ad revenue (print): $195.3 million*
Ad revenue (online): N/A
Ad rate (print): $132,000 for 1 page 4/C (North America); $183,000 worldwide
Ad rate (online): N/A
Comment: Fortune bounced back with a small gain in ad pages in 2010. Its website, which is affiliated with Time Inc. sibling CNN, attracts b2b advertisers such as Liberty Mutual.
Phone: (212) 872-9280
URL: www.hbr.org
Circulation: 238,045***
Traffic: 1.8 million UMV^^
Ad revenue (print): $15.6 million
Ad revenue (online): $4.5 million
Ad rate (print): $41,244 for 1 page 4/C
Ad rate (online): $50 to $75 CPM
Comment: Harvard Business Review saw its ad pages increase 8.9% last year, according to PIB. Its redesigned website has attracted such advertisers as Cognizant, Oracle and SAS.
Phone: (212) 389-5300
URL: www.inc.com
Circulation: 700,000***
Traffic: 746,391 UMV†††
Ad revenue (print): $56 million*
Ad revenue (online): N/A
Ad rate (print): $74,200 for 1 page 4/C
Ad rate (online): $100 CPM
Comment: Inc. is a primary brand for reaching small businesses. The magazine's ad pages surged 16.5% last year, according to PIB, and b2b marketers such as Dell and Farmers Insurance advertise on Inc.com.
Phone: (212) 597-5712
URL: www.wsj.com
Circulation: 2.1 million***
Traffic: 30 million UMV†††
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): $297,413 for 1 page 4/C (U.S.); $345,663 (global)
Ad rate (online): N/A
Comment: The Wall Street Journal's must-have coverage of business and financial news enables it to generate revenue from print, online, events, apps and mobile. B2b marketers such as Morgan Stanley and Oracle are regular advertisers.
| Media Power 50: 2011 | ||||
| Wall Street Journal | Bloomberg Businessweek | NFL | CNN | |
| Financial Times | Forbes | Squawk Box | Billboards at O'Hare | |
| Media Power 50: Categories | ||||
| General News | Business News | Technlology Brands | Online | Social Media |
| TV& Radio | Out of Home | Vertical | ||