"SQUAWK BOX' (CNBC)

Phone: (201) 735-3000

URL: www.cnbc.com

Audience: 3.5 million unique viewers in March†

Ad revenue: N/A

Ad rate: N/A

Comment: “Squawk Box,” featuring anchors Becky Quick, Carl Quintanilla and Joe Kernen, kick-starts CNBC's early-morning coverage of the markets and garners ad dollars from financial services giants.

"FOX NEWS SUNDAY' (FOX NEWS)

Phone: (202) 824-6400

URL: www.foxnews.com/fns

Audience: 3.7 million viewers††

Ad revenue: N/A

Ad rate: N/A

Comment: Fox News Channel is the cable network most watched by C-level executives, according to a recent survey by GfK MRI. “Fox News Sunday,” hosted by Chris Wallace, gives the other networks a run for their money—and their ad dollars.

"MEET THE PRESS' (NBC)

Phone: (212) 582-7018

URL: www.msnbc.msn.com

Audience: 3.1 million viewers†

Ad revenue: N/A

Ad rate: N/A

Comment: B2b advertisers on the Sunday morning staple hosted by David Gregory, such as Boeing, buy to reach the program's highly influential government and business audience.

NFL

Phone: (212) 450-2549

URL: www.nfl.com

Audience: Average of 17.9 million viewers for each game during the regular season, including broadcast networks, ESPN and the NFL Network†

Ad revenue: $3.2 billion++++

Ad rate: N/A

Comment: In an age of fragmenting audiences, the NFL's viewership

actually increased during the 2010 season to an average of 17.9 million viewers per game, and b2b advertisers such as FedEx Corp. played along.

PGA TOUR

Phone: (904) 273-2379

URL: www.pgatour.com

Audience: 4.4 million†††

Ad revenue: N/A

Ad rate: N/A

Comment: The Masters golf tournament in April demonstrated the attractiveness of the PGA Tour to b2b advertisers. The weekend telecast on CBS featured only three advertisers: AT&T, Exxon Mobil and IBM.