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Media Power 50: Vertical

May 2, 2011 - 3:26 pm EDT
   
 
   
 
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  • AMERICAN BANKER

    Phone: (212) 803-8610

    URL: www.americanbanker.com

    Circulation: Approximately 10,000 (paid)***

    Traffic: Approximately 100,000 UMV††††

    Ad revenue (print): N/A

    Ad revenue (online): N/A

    Ad rate (print): $12,376 for 1 tabloid page 4/C

    Ad rate (online): N/A

    Comment: Founded in 1835, SourceMedia's American Banker remains a key information source for the financial industry. Its website boasts advertisers such Intuit Financial Services and PricewaterhouseCoopers.

    CFO/CFO.COM

    Phone: (212) 459-3004

    URL: www.cfo.com

    Circulation: 400,000**

    Traffic: 770,000 page views††††

    Ad revenue (print): $11.2 million****

    Ad revenue (online): N/A

    Ad rate (print): $81,788

    Ad rate (online): $50-plus CPM

    Comment: CFOs control the purse strings in corporations, and CFO aims to be the media conduit to reach them in print and online, where its advertisers include Allstate Insurance, IBM and the Netherlands Foreign Investment Agency.

    ENGINEERING NEWS-RECORD (ENR)

    Phone: (212) 904-6791

    URL: http://enr.construction.com

    Circulation: 60,000 paid subscribers

    Traffic: 225,000 national and regional visitors monthly ***

    Ad revenue (print): $15.9 million****

    Ad revenue (online): N/A

    Ad rate (print): $18,680 for 1 page (national); $2,625 for 1 page (regional)

    Ad rate (online): $40 to $65 CPM

    Comment: Although McGraw-Hill Cos. has steadily shed its business publications, it retains three admired b2b publishing brands. Engineering News-Record is one of them. (Architectural Record and Aviation Week & Space Technology are the others.)

    FURNITURE TODAY

    Phone: (336) 605-0121

    URL: www.furnituretoday.com

    Circulation: 18,867**

    Traffic: 109,072 UMV††††

    Ad revenue (print): $22.1 million****

    Ad revenue (online): N/A

    Ad rate (print): $14,490 for 1 page 4/C

    Ad rate (online): $11 to $87 CPM

    Comment: Sandow Media acquired Furniture Today during Reed Business Information's sell-off of many of its titles last year. It ranked seventh among b2b publications in ad pages last year, according to IMS-The Auditor.

    GLOBALSPEC

    Phone: (518) 880-0200

    URL: www.globalspec.com

    Traffic: 6.4 million registered users

    Ad revenue: N/A

    Ad rate: $1,500 to more than $100,000

    Comment: This pioneering site started as a search engine for engineers and now features a variety of newsletters and virtual events. GlobalSpec committed early to registering users and now has 6.4 million globally.

    INVESTMENT NEWS

    Phone: (212) 210-0100

    URL: www.investmentnews.com

    Circulation: 61,000***

    Traffic: 351,438 UMV+

    Ad revenue (print): $18.4 million****

    Ad revenue (online): $4.05 million

    Ad rate (print): $17,701 for 1 page 4/C

    Ad rate (online): N/A

    Comment: Investment News attracted 1,242.94 ad pages in 2010, an increase of 2% over the previous year, according to IMS-The Auditor. (Investment News is published by Crain Communications Inc., which publishes BtoB.)

    SUPERMARKET NEWS

    Phone: (212) 204-4281

    URL: http://supermarketnews.com

    Circulation: 31,631***

    Traffic: More than 160,000 UMV†††

    Ad revenue (print): $20.2 million****

    Ad revenue (online): $2 million

    Ad rate (print): $19,900 for 1 page 4/C

    Ad rate (online): $66 average CPM

    Comment: Consumer marketers such as Coca-Cola Co. and Kraft Foods use Penton Media's Supermarket News brand to reach grocery store buyers.

    THOMASNET

    Phone: (800) 879-6757

    URL: www.thomasnet.com

    Traffic: 1 million UMV***

    Ad revenue: N/A

    Ad rate: N/A

    Comment: ThomasNet retains the same mission as forerunner Thomas Register: helping manufacturers, distributors and service companies reach their target audiences. The site lists 607,000 companies in North America.

    TRAVEL WEEKLY

    Phone: (201) 902-2000

    URL: www.travelweekly.com

    Circulation: 37,733**

    Traffic: 152,000 UMV

    Ad revenue (print): $38.3 million****

    Ad revenue (online): N/A

    Ad rate (print): $18,290 for 1 tabloid page)

    Ad rate (online): $2,495 (monthly leaderboard)

    Comment: Northstar Travel Media's Travel Weekly ranked fourth among trade publications in ad pages last year, according to IMS-The Auditor. Coupled with sibling publication Meetings & Conventions, the magazine offers powerful reach into the travel industry.

    VARIETY/VARIETY.COM

    Phone: (323) 617-9100

    URL: www.variety.com

    Circulation: 55,906 (daily and weekly combined)***

    Traffic: N/A

    Ad revenue (print): $43.5 million****

    Ad revenue (online): N/A

    Ad rate (print): $31,521 for 1 page 4/C

    Ad rate (online): $9,000 to $12,000 for home page roadblock rate per day

    Comment: Variety is a rare trade publication that has a paid content model in print and online. Its 2,750.98 ad pages last year was tops among trade titles, according to IMS-The Auditor.

    WWD/WWD.COM

    Phone: (212) 630-4600

    URL: www.wwd.com

    Circulation: 54,528 (print and digital combined)***

    Traffic: 551,931 UMV†††

    Ad revenue (print): $22.3 million****

    Ad revenue (online): N/A

    Ad rate (print): $33,580 for 1 page 4/C

    Ad rate (online): N/A

    Comment: The bible of the fashion industry, which reached the century mark last year, remains a vigorous brand attracting the biggest fashion industry advertisers. It had 1,039.10 print ad pages last year, according to IMS-The Auditor.

    Media Power 50: 2011
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    Financial Times Forbes Squawk Box Billboards at O'Hare LinkedIn
             
    Media Power 50: Categories
    General News Business News Technlology Brands Online Social Media
    TV& Radio Out of Home Vertical    
             

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