Phone: (212) 803-8610
URL: www.americanbanker.com
Circulation: Approximately 10,000 (paid)***
Traffic: Approximately 100,000 UMV††††
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): $12,376 for 1 tabloid page 4/C
Ad rate (online): N/A
Comment: Founded in 1835, SourceMedia's American Banker remains a key information source for the financial industry. Its website boasts advertisers such Intuit Financial Services and PricewaterhouseCoopers.
Phone: (212) 459-3004
URL: www.cfo.com
Circulation: 400,000**
Traffic: 770,000 page views††††
Ad revenue (print): $11.2 million****
Ad revenue (online): N/A
Ad rate (print): $81,788
Ad rate (online): $50-plus CPM
Comment: CFOs control the purse strings in corporations, and CFO aims to be the media conduit to reach them in print and online, where its advertisers include Allstate Insurance, IBM and the Netherlands Foreign Investment Agency.
Phone: (212) 904-6791
URL: http://enr.construction.com
Circulation: 60,000 paid subscribers
Traffic: 225,000 national and regional visitors monthly ***
Ad revenue (print): $15.9 million****
Ad revenue (online): N/A
Ad rate (print): $18,680 for 1 page (national); $2,625 for 1 page (regional)
Ad rate (online): $40 to $65 CPM
Comment: Although McGraw-Hill Cos. has steadily shed its business publications, it retains three admired b2b publishing brands. Engineering News-Record is one of them. (Architectural Record and Aviation Week & Space Technology are the others.)
Phone: (336) 605-0121
URL: www.furnituretoday.com
Circulation: 18,867**
Traffic: 109,072 UMV††††
Ad revenue (print): $22.1 million****
Ad revenue (online): N/A
Ad rate (print): $14,490 for 1 page 4/C
Ad rate (online): $11 to $87 CPM
Comment: Sandow Media acquired Furniture Today during Reed Business Information's sell-off of many of its titles last year. It ranked seventh among b2b publications in ad pages last year, according to IMS-The Auditor.
Phone: (518) 880-0200
URL: www.globalspec.com
Traffic: 6.4 million registered users
Ad revenue: N/A
Ad rate: $1,500 to more than $100,000
Comment: This pioneering site started as a search engine for engineers and now features a variety of newsletters and virtual events. GlobalSpec committed early to registering users and now has 6.4 million globally.
Phone: (212) 210-0100
URL: www.investmentnews.com
Circulation: 61,000***
Traffic: 351,438 UMV+
Ad revenue (print): $18.4 million****
Ad revenue (online): $4.05 million
Ad rate (print): $17,701 for 1 page 4/C
Ad rate (online): N/A
Comment: Investment News attracted 1,242.94 ad pages in 2010, an increase of 2% over the previous year, according to IMS-The Auditor. (Investment News is published by Crain Communications Inc., which publishes BtoB.)
Phone: (212) 204-4281
URL: http://supermarketnews.com
Circulation: 31,631***
Traffic: More than 160,000 UMV†††
Ad revenue (print): $20.2 million****
Ad revenue (online): $2 million
Ad rate (print): $19,900 for 1 page 4/C
Ad rate (online): $66 average CPM
Comment: Consumer marketers such as Coca-Cola Co. and Kraft Foods use Penton Media's Supermarket News brand to reach grocery store buyers.
Phone: (800) 879-6757
URL: www.thomasnet.com
Traffic: 1 million UMV***
Ad revenue: N/A
Ad rate: N/A
Comment: ThomasNet retains the same mission as forerunner Thomas Register: helping manufacturers, distributors and service companies reach their target audiences. The site lists 607,000 companies in North America.
Phone: (201) 902-2000
URL: www.travelweekly.com
Circulation: 37,733**
Traffic: 152,000 UMV
Ad revenue (print): $38.3 million****
Ad revenue (online): N/A
Ad rate (print): $18,290 for 1 tabloid page)
Ad rate (online): $2,495 (monthly leaderboard)
Comment: Northstar Travel Media's Travel Weekly ranked fourth among trade publications in ad pages last year, according to IMS-The Auditor. Coupled with sibling publication Meetings & Conventions, the magazine offers powerful reach into the travel industry.
Phone: (323) 617-9100
URL: www.variety.com
Circulation: 55,906 (daily and weekly combined)***
Traffic: N/A
Ad revenue (print): $43.5 million****
Ad revenue (online): N/A
Ad rate (print): $31,521 for 1 page 4/C
Ad rate (online): $9,000 to $12,000 for home page roadblock rate per day
Comment: Variety is a rare trade publication that has a paid content model in print and online. Its 2,750.98 ad pages last year was tops among trade titles, according to IMS-The Auditor.
Phone: (212) 630-4600
URL: www.wwd.com
Circulation: 54,528 (print and digital combined)***
Traffic: 551,931 UMV†††
Ad revenue (print): $22.3 million****
Ad revenue (online): N/A
Ad rate (print): $33,580 for 1 page 4/C
Ad rate (online): N/A
Comment: The bible of the fashion industry, which reached the century mark last year, remains a vigorous brand attracting the biggest fashion industry advertisers. It had 1,039.10 print ad pages last year, according to IMS-The Auditor.
| Media Power 50: 2011 | ||||
| Wall Street Journal | Bloomberg Businessweek | NFL | CNN | |
| Financial Times | Forbes | Squawk Box | Billboards at O'Hare | |
| Media Power 50: Categories | ||||
| General News | Business News | Technlology Brands | Online | Social Media |
| TV& Radio | Out of Home | Vertical | ||

