Peter Hoyt, Executive director, In-Store Marketing Institute

Peter Hoyt

Executive director

In-Store Marketing Institute

Hoyt has been an aggressive pioneer in generating revenue from the target audience. He created the In-Store Marketing Institute, a paid membership organization for consumer marketers that share best practices and research on point-of-purchase marketing. The initiative has been so successful that Hoyt Publishing now does business as the In-Store Marketing Institute.

Originally posted on: 11/5/10