Michael J. Lavery, President-managing director, Audit Bureau of Circulations

Michael J. Lavery

President-managing director

Audit Bureau of Circulations

Lavery has been president-managing director of ABC since 1995. During that time, he has focused on making sure ABC remains relevant as an audience auditor of interactive channels. For example, a key initiative this year for the organization's ABCi group is its work with Handmark to provide publishers and advertisers with audited mobile usage statistics on smartphones and tablets.

Originally posted on: 11/5/10