Michael J. Lavery, President-managing director, Audit Bureau of Circulations
Michael J. Lavery
Audit Bureau of Circulations
Lavery has been president-managing director of ABC since 1995. During that time, he has focused on making sure ABC remains relevant as an audience auditor of interactive channels. For example, a key initiative this year for the organization's ABCi group is its work with Handmark to provide publishers and advertisers with audited mobile usage statistics on smartphones and tablets.