Agency: Keiler & Co
Name of campaign: Sniper ATP microsite
Launch date: January 2010
Creative credits: Creative director: Gini Kramer; interactive creative director/art director/Web developer: Lucas McHale; art director/Web developer: Danny Mendoza; copywriter: Steve Culton (Lockheed Martin); director of digital marketing: Scott Fitzgerald
Why we liked it: We can’t help it: We love the way planes look, especially fighter jets. The images of fighter jets roaring down the runway are what pulls us into this superb microsite for Lockheed Martin’s Sniper Advanced Targeting Pod. But this microsite for a targeting system for smart bombs delivers by creating what amounts to an integrated marketing campaign in a single spot on the Web. There is a video that features the Sniper ATP in action, locking onto potential targets. In the video, there are recordings of pilots amazed at the technology. “It’s rock solid,” says one admiring flier. We love testimonials and, in addition to press releases, specifications, print ads (with a headline “More sting under the wing”) and other details about the Sniper ATP, there are plenty of quotes from people singing the praises of the system: “The Sniper pod’s advanced features are changing the way our armed forces operate in theater,” said Precision Strike Association Chairman Andy McHugh.