BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
The popular microblogging site is not just a way to broadcast marketing messages, but also a means to engage customers and prospects in two-way conversations that were not previously possible. Twitter’s rapid and public interactivity fosters trust, contributes to brand loyalty and — for 21% of the organizations in our survey — even leads to sales.
But, while everybody is talking about Twitter, not everybody knows what to do with it. How are successful b2b marketers making the most of this social media phenomenon? What are they doing to manage their Twitter accounts? Who should be responsible? What kind of budget is allotted? The B2B Twitter Research Report offers the answer to these and other questions.
The B2B Twitter Research Report , conducted in May 2010 compiled some 387 responses from US marketers. Through analysis and richly detailed charts and graphs, the results shed light on how marketers are managing Twitter, how they choose topics and content, their attitudes toward ROI and value and where they see Twitter’s future in the marketing mix.
The report also includes five case studies that illustrate the Twitter experience of b2b companies like CME Group, IBM’s Initiate subsidiary, Hewlett-Packard and Analog Devices. (see the Table of Contents for a complete list).
The B2B Twitter Research Report provides marketers with an in-depth picture of how their colleagues are employing Twitter at their companies and the best practices that innovators are developing. It’s a guide for getting on board fast with the b2b world’s most popular new communications tool.