Indianapolis—Marketers plan to increase their online marketing budgets by an average of 17% this year, drawing money away from traditional channels such as TV, print and radio advertising, according to a new report from email marketing company ExactTarget and Internet market research company Econsultancy.
According to the companies' "Marketing Budgets 2010: Effectiveness, Measurement and Allocation," two-thirds of marketers are planning to increase their investment in social media, even though less than 20% say they can effectively measure their return on that spending.
In addition, search marketing will get a big boost—64% of companies plan to increase budgets for search-engine optimization (organic search), while 51% will increase spending on paid search. And 56% plan to increase their budgets for mobile marketing.
The online study of 1,000 marketers was conducted last month.
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David Nies
Ballyhoo Mobile Marketing, CEO
February 13, 2010 11:52 am
Research like this is being published more regularly now as marketers' eyes are opening and, most importantly, firms like Ballyhoo Mobile are helping marketers quantify these new methods.
Sincerely,
www.BallyhooMobile.com
Peter Marino
reelWebDesign.com, Senior Partner nd CMO
February 14, 2010 08:38 pm
This is great news for a search marketing and web design firm like ours in New York City.
Cheers!
Peter Marino
Search Marketing Firm in NYC
www.reelWebDesign.com
Hilary Hamblin
Momentum Consulting
February 15, 2010 11:14 am
This research is great news for small and mid-sized businesses too. Those businesses who want to stay ahead of the curve and competitive against the big box stores should also be look at how cost effective search marketing, SEO and social media can be for their businesses as well. Online marketing is in many ways a great equalizer.
Hilary Hamblin
Momentum Consulting
www.advertisingmomentum.com
Patricia Varga
PSN, Inc Sales and Marketing Director
March 1, 2010 06:13 pm
This is indeed good news; now if we could only get more marketers participating in social and prosocial media in b to b environments ... this "emerging media" has emerged and is here to stay - listening to the groundswell and participating is branding, it's lead gen, and if used properly, an excellent foundation for getting branded content into the customers dialogue and discussions they are having with their peers, often major decision makers in the b to b space.
Patricia Varga
ciozone.com and cfozone.com
