IDG TechNetwork reports 300% revenue increase
By Sean Callahan
New York—The IDG TechNetwork, a vertical advertising network established by International Data Group in 2008, increased its revenue by more than 300% in the company's fiscal first quarter ended Dec. 31, compared with the year-earlier period.
The network includes 275 b-to-b and consumer tech sites, including ECT News Network, GigaOm Network and Linux Open Source. Advertisers include AT&T, CA, Cisco, Dell, IBM, Microsoft and Symantec.
“The IDG TechNetwork has grown into a multimillion-dollar business in less than two years because it brings together the global credibility of IDG, a wide selection of high quality tech sites, and segmented audiences that see ads that are most appropriate for their interests," IDG TechNetwork CEO Peter Longo said in a statement.