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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Laura Howard, CMO, ECI Telecom
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B2B Social Media Marketing: Branding or Lead Generation?

John Obrecht
Story posted: November 23, 2009 - 6:01 am EDT

Marketo's Jon Miller kicks off a planned series of posts on b-to-b social media marketing by giving a history of marketing "before Google" and "before social media." Ah, remember those days?
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