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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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Harte-Hanks’ revenue, profits decline

Story posted: November 5, 2009 - 6:01 am EDT



San Antonio—Direct marketing company Harte-Hanks Inc. reported that its third-quarter revenue fell 22% to $209.3 million. Net income declined 15% to $14.1 million.

CEO Larry Franklin said the economy’s negative impact on direct marketing will continue in the fourth quarter and into early 2010.

Harte-Hanks provides direct marketing through mail and Internet-based campaigns. The company also distributes shopper publications, primarily in California and Florida.

—Christopher Hosford


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