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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."

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Close-up with Keith Pigues, VP-CMO, Ply Gem Industries

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United Parcel Service

Story posted: November 2, 2009 - 6:01 am EDT

“Whiteboard”
Agency: Martin Agency, Richmond, Va.
Target audience: Business and shipping decision-makers
Campaign objective: Show how UPS can help businesses position themselves for success in the changing economy
Media: TV
Budget: Undisclosed

One Comment

1 through 1

Barbara

November 2, 2009 03:01 pm

brilliant

1 through 1

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