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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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United Parcel Service

Story posted: November 2, 2009 - 6:01 am EDT

UPS—United Parcel Service has selected Ogilvy & Mather Worldwide, New York, as its global advertising agency of record. Ogilvy will handle advertising, relationship marketing and online; its sibling agency, Maxus, will handle global media buying. Billings are estimated at $200 million.


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