Portland, Ore.—E-mail service provider Yesmail has added mobile e-mail and short message service (SMS) campaign management tools to its Yesmail Enterprise e-mail marketing platform.
The new tools can identify mobile device subscribers who are reading e-mails, determine which devices they are using and embed mobile-friendly content in HTML-formatted e-mails.
Yesmail’s new SMS instant messaging capabilities can deliver geo-targeted offers, interactive mobile coupons, surveys and polls, or conduct push-based messaging campaigns, according to Yesmail.
—Christopher Hosford
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