What: President-CEO
Where: Silverpop, Atlanta
Why: Not only is Silverpop's name among the most familiar in the campaign automation and analytics space, Nussey's extensive E-Mail Marketing Strategy blog is one of the best efforts by a company leader, with just the right mix of information, musings and opinion. In January, JupiterResearch identified Silverpop's Engage B2B solution in its "Managing Leads Through Automation: Demand Generation Buyers Guide" as offering both the highest overall business value and highest market suitability among vendors in the marketing automation space.
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