Paris—Aircraft engine manufacturer Pratt & Whitney unveiled a new branding campaign with the tagline “It’s in our power” at the Paris Air Show this week.
The campaign was developed by Sullivan Higdon & Sink, Wichita, Kan., and is designed to show the power of Pratt & Whitney’s technology as well as its people.
“This effort helps us communicate that we are one strong, unified brand,” said Jay DeFrank, VP-communications at Pratt & Whitney.
The campaign budget was undisclosed.
