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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
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Close-up with Keith Pigues, VP-CMO, Ply Gem Industries
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Daily News Alert
 
Ascend Media on the block

Story posted: June 15, 2009 - 2:51 pm EDT



New York—B-to-b health care publisher Ascend Media is on the auction block, sources have told BtoB.

“We are currently exploring our options,” Ascend CEO Vicki Masseria confirmed.

Ascend’s products include Clinical Lab Products, Hearing Review and Orthodontic Products.

Ownership of the publisher, which had been controlled jointly by management and private equity funds operated by CCMP and Veronis Suhler Stevenson, has reverted to its lenders, led by Wells Fargo, according to the sources.

Communications industry investment bank Berkery & Noyes is said to be handling the sales process.


One Comment


pam sear
June 16, 2009 02:11 pm

I assume this means that the founders will not appear on the magazine cover as frequently as in the past

2276445
 

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